We help South Carolina businesses and organizations manage their presence on various social media platforms, such as Facebook, Twitter, Instagram and LinkedIn. Our services include creating and publishing content, managing online reputation, engaging with followers and customers, running social media advertising campaigns, tracking and analyzing social media metrics, and providing strategic guidance and recommendations. The goal is to help clients build a strong online brand, increase engagement and reach, and drive business results through social media.
We Understand Your Business, Target Audience & Competition
Understanding your business, target audience and competition is crucial in social media marketing. It helps us inform and guide your strategy, content creation, and decision-making.
- Understanding your business: Knowing the products or services you offer, your unique value proposition, and your brand personality helps you determine the tone and messaging you use on social media. This, in turn, helps you build a consistent and recognizable brand identity that resonates with your target audience.
- Target audience: Understanding who your target audience is and what their needs, interests, and pain points are helps you create content that speaks directly to them. This helps you build a strong relationship with your followers and drives engagement.
- Competition: Knowing what your competitors are doing on social media and how they are engaging with their audience can give you valuable insights into best practices and help you stay ahead of the competition.
Understanding your business, target audience, and competition is essential in social media marketing as it allows you to create a strategic and effective social media presence that drives results.
We understand how to create effective content
We Identify what you want to achieve with your content, such as increased engagement, brand awareness, or lead generation. Understand your target audience’s interests, behaviors, and pain points to create content that resonates with them. Our Team stays up-to-date on the latest industry trends and consumer behavior to ensure your content is relevant and valuable. Our content calendar to plan organizes your content in advance, taking into consideration holidays, promotions, and other events. It never gets stale with Excyte Digital our mix of different types of content, such as text, images, videos and infographics will keep your audience engaged and entertained. We don’t cut corners in productions and use high-quality visuals to make your content more eye-catching and engaging. You’re always in the know! We track your content performance using analytics and adjust your strategy accordingly to maximize results.
Content Calendar Publishing
Social media is straightforward for most, and that’s true! But it can be time consuming and tricky when you’re rolling out a pre-planned monthly calendar.
No small business owner has the time to manually, individually publish a social media post with well-thought-out hashtags across multiple platforms, several times a day. Doing so would not only deplete you of your time, but it would also leave more room for spelling and grammatical errors. We understand that! That’s why we take publishing off your hands, too. We create content calendars for our clients a month in advance, and then we use our publishing and analytics software to schedule out the entire month’s worth of content in one sitting. This allows us to ensure no errors are made in the posts, it saves you (and us!) time, allowing us to focus on other aspects of your marketing, and it allows your social media followers to expect regular posts from you.
Social Media Advertising
What many business owners aren’t familiar with is the world of social media advertising. Behind every tweet and post, there is an advertising platform that allows you to put money behind your content. You can either “boost” your existing social media posts, or you can create completely new social media ads to run. Either way, social media advertising essentially allows you to put your content, brand and website in front of more people within your target audience, faster. Depending on what your business goals and social media goals are, there are several different types of ad campaigns we can suggest. They vary by objective.
Social Media Marketing for South Carolina Businesses
Whether you need to drive traffic to your website, drive direct sales on your website, drive lead conversions on your website, or simply increase your social media followers and engagement, social media advertising can help you achieve it all. Our social media ad specialists are experienced and capable of executing any ad campaign you need or that we deem best fit for your business. The reason so many business owners aren’t super familiar with social media advertising is because it can get a little technical in setting it all up. In order to track how many sales and conversions you’re receiving from your social media efforts, you have to set up tracking pixels that connect your social advertising accounts to your website. This is where it helps to have digital marketing experts who do this every day (like us!) come in and take this task off your hands. We can make sure your ad campaigns are strategically set up from concept to execution.
You are never in the dark with your Social Media Performance
You may have heard it said a few times that digital marketing cannot succeed with a “set it and forget it” strategy. That’s because the online landscape changes every minute of every day, and that includes social media! That’s why we include social media monitoring with our social media services. Whether you sign up for our social media management services, social media advertising services or both, you can rest assured that our team will be monitoring your social media efforts for you, daily. What comments and messages are you receiving from your followers? How well are people responding to your advertisements? What’s working well for your social networks and what isn’t? Our team monitors your social media to make sure all of your followers are responded to on your business’s behalf as well as to look for any opportunities to improve your social media strategy.